Privacy Policy

PAWSOME PAIR — PRIVACY and COOKIE POLICY

Effective Date: 5/6/2025
Last Updated: 10/14/2025

Pawsome Pair, LLC (“Pawsome Pair,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect, how we use and share it, the legal bases for processing (including GDPR), user rights (including CCPA/CPRA), retention, security measures, and how the EULA and Terms govern your use of the Services.

TABLE OF CONTENTS (summary)

1. Information Overview & Scope
2. Information We Collect
3. How We Use Your Information
4. Legal Bases for Processing (GDPR)
5. Cookies & Tracking (Cookie Policy summary)
6. Sharing & Disclosure of Personal Data
7. International Transfers & Safeguards
8. Data Retention & Deletion
9. Your Rights & Choices (GDPR/CCPA/CPRA)
10. Children’s Privacy
11. Data Security & Breach Procedures
12. Third-Party Services & Links
13. Changes to This Privacy Policy
14. Contact; Dispute Resolution
15. Additional Notices (California Consumer Privacy Act; EU/UK Data Subjects)

1. INFORMATION OVERVIEW & SCOPE

This Policy applies to personal data Pawsome Pair collects through the Services, online communications, email, customer support, marketing, and offline activities relating to our Services. It applies to registered users and visitors.

We incorporate by reference the Terms & EULA; data processing necessary to provide the App is subject to both agreements.

2. INFORMATION WE COLLECT

A. Information You Provide

• Account info (name, email, phone, password, DOB, gender)
• Profile data (photos, bio, preferences, dog details, location)
• Communications (messages, messages you receive or send, support tickets)
• Payment and billing information (via third-party processors)
• Content you post (reviews, pictures, videos)
• Survey responses and feedback

B. Information Collected Automatically

• Device identifiers, IP address, browser and OS, mobile carrier, device model
• Logs of usage, clicks, interactions, pages viewed, time spent
• Geolocation: approximate via IP; precise only with your permission (device GPS)
• Cookies, pixels, SDK data (see Cookie Policy below)

C. Information from Third Parties

• Social account data if you link through Facebook, Google, Apple, etc.
• Data from payment processors and app stores; fraud prevention services; public datasets.

3. HOW WE USE YOUR INFORMATION

We process data for:

• Account creation and authentication
• Delivering Services — showing matches and facilitating communications
• Billing and payments — subscription management and fraud detection
• Safety & security — analyzing behavior to detect abuse or illegal activity
• Product improvement — research, analytics, and personalization
• Marketing — subject to your consents and applicable law
• Legal compliance — to respond to legal processes or protect rights

We will not use your data in ways incompatible with the original purpose unless required by law or with your consent.

4. LEGAL BASES FOR PROCESSING (EU/EEA/UK)

Where required by law, our processing is based on:

• Contractual necessity — for account and service performance.
• Consent — for marketing, cookies, and optional features.
• Legitimate interests — for fraud prevention, product improvement, safety, and enforcing Terms. We balance these interests against your rights.
• Legal obligation — for compliance with laws and lawful requests.

5. COOKIES & TRACKING

We use cookies categorized as Essential, Performance/Analytics, Functionality, and Advertising/Marketing. Essential cookies are required; non-essential cookies are used only with your consent. You can manage preferences via our Consent Manager and browser settings. See our full Cookie Policy for detail.

1. Introduction

This Cookie Policy explains how Pawsome Pair, LLC (“Pawsome Pair,” “we,” “us,” or “our”) uses cookies and similar tracking technologies on our websites, mobile applications, and related online services (collectively, the “Services”).

This Policy describes:

• • What cookies are
  • What types of cookies we use
  • Why we use them
  • How you can manage your cookie preferences

For information about how we collect, use, and protect your personal data, please refer to our [Privacy Policy].

By continuing to use our Services, you consent to the placement of cookies on your device as described in this Policy unless you have disabled them through your browser or preference center.

2. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, smartphone) when you visit or use a website or app. They allow websites to recognize your device and remember your preferences and activity.

Cookies can be “first-party cookies” (set by the website you are visiting) or “third-party cookies” (set by other domains, such as analytics or advertising providers).

In addition to cookies, Pawsome Pair may use similar technologies such as:

• • Web beacons or pixels: Small image files embedded in pages or emails to monitor user activity.
  • Local storage: Browser-based storage for app settings and preferences.
  • SDKs (Software Development Kits): Mobile app equivalents of cookies used for analytics, personalization, and advertising.

3. Why We Use Cookies

Pawsome Pair uses cookies to:

1. 1. Enable the proper functioning of our website and app.
   2. Enhance and personalize your experience.
   3. Analyze traffic and usage patterns.
   4. Deliver relevant advertising and measure campaign performance.
   5. Improve user safety and account security.

4. Types of Cookies We Use

We categorize cookies based on their purpose, as outlined below. You can manage or disable any non-essential categories using our Cookie Consent Preferences Tool.

A. Essential Cookies

Purpose: These cookies are strictly necessary for the functioning of our Services. Without them, certain features (like logging in, secure payments, or form submissions) will not work.

Examples include:

• • Session management
  • User authentication
  • Fraud prevention and site security
  • Consent management

Legal Basis: Legitimate interest in providing a secure and functional service.

B. Performance & Analytics Cookies

Purpose: These cookies help us understand how visitors use our Services. We collect aggregated data to analyze traffic, measure performance, and enhance usability.

Examples include:

• • Google Analytics
  • Mixpanel
  • Hotjar

Data Collected: Pages visited, time spent on page, app interactions, technical errors, device type, and operating system.

Legal Basis: Consent (where required by law).

You can disable these cookies at any time in your preferences or by installing browser opt-out tools (such as Google’s Analytics Opt-Out Add-on).

C. Functionality Cookies

Purpose: These cookies allow our website to remember your choices (such as login details, language preferences, or region). They make your experience more personal and consistent.

Examples include:

• • Remembering login status
  • Saving display preferences
  • Storing onboarding progress

Legal Basis: Consent or legitimate interest, depending on jurisdiction.

D. Advertising & Marketing Cookies

Purpose: These cookies are used to deliver relevant advertisements and promotional content based on your interests, both on and off our platform. They also help us measure the effectiveness of campaigns.

Examples include:

• • Meta (Facebook/Instagram) Ads pixel
  • Google Ads / DoubleClick
  • TikTok Pixel
  • Email marketing trackers

Data Collected: IP address, device identifiers, location, ad interactions, and browsing history.

Legal Basis: Consent.

Opt-Out: You may opt out of targeted advertising via:

• • Network Advertising Initiative (NAI)
  • Digital Advertising Alliance (DAA)
  • Your Online Choices (EU)

E. Social Media Cookies

Purpose: These cookies enable social sharing and login functionality through third-party networks.

Examples include:

• • “Sign in with Facebook” or “Sign in with Google” integrations
  • Social sharing buttons or embedded posts

Data Collected: Your social profile data and usage metrics, depending on your privacy settings with those networks.

Legal Basis: Consent.

5. How to Manage Your Cookie Preferences

You can control and manage cookies in several ways:

1. Using Our Cookie Preference Center

When you first visit our website or app, you’ll see a cookie banner that allows you to manage your preferences. You can adjust your consent at any time by clicking “Cookie Settings” at the bottom of our site.

2. Browser Settings

Most browsers automatically accept cookies, but you can modify your browser settings to reject, delete, or notify you when a cookie is being placed on your device.

For instructions:

• • Chrome: Manage cookies in Chrome
  • Safari: Manage cookies in Safari
  • Firefox: Manage cookies in Firefox
  • Edge: Manage cookies in Edge

Note: Disabling cookies may impact your ability to use some portions or features of the Services.

6. Cookies Used in Mobile Apps

Our mobile applications may use SDKs provided by third-party partners to perform similar functions as cookies. These SDKs may collect device identifiers, IP addresses, and in-app activity for analytics and advertising purposes. You can usually control these permissions in your mobile device settings.

7. Data Retention

We retain cookie data only for as long as necessary to fulfill the purposes outlined above, unless a longer period is required by law. The retention period varies depending on cookie type and provider.

8. International Data Transfers

If you are located outside the United States, your information may be transferred to and processed in the United States or other jurisdictions that may not provide the same level of data protection as your home country. We use appropriate safeguards, such as Standard Contractual Clauses (SCCs), to ensure your information is adequately protected.

9. Updates to This Policy

We may update this Cookie Policy periodically to reflect changes in our practices, technology, or legal requirements. The “Last Updated” date will reflect the latest revision.

We encourage you to review this Policy regularly to stay informed about our cookie practices.

6. SHARING & DISCLOSURE OF PERSONAL DATA

We do not sell personal data. We may share information with:

6.1 Service Providers

Vendors for hosting, analytics, payments, communications, and CRM. They process data on our behalf under contractual restrictions.

6.2 Business Transactions

During mergers, acquisitions, or asset sales, data may be transferred as part of the assets. We will notify you where required.

6.3 Legal Requirements & Fraud Prevention

We may disclose data to comply with legal processes, orders, or to protect safety and legal rights.

6.4 Public or Aggregate Information

We may publish aggregated, de-identified reports about user activity and donations to shelters that cannot be re-identified.

7. INTERNATIONAL TRANSFERS & SAFEGUARDS

Data may be processed in the U.S. or other jurisdictions. For EU/UK transfers we use appropriate safeguards (e.g., Standard Contractual Clauses). By using our Services you consent to such transfers.

8. DATA RETENTION & DELETION

We retain personal data as necessary to provide Services, for legal compliance, dispute resolution, and legitimate business purposes, typically:

• Accounts & profile data: until account deletion + reasonable period
• Transaction records: as required by tax or financial regulation (e.g., 7 years)
• Logs & analytics: aggregated or retained per internal policy (commonly up to 24 months)

You may request deletion in accordance with your rights (Section 9). Deletion may not remove copies in backups or if retention is required by law.

9. YOUR RIGHTS & CHOICES (GDPR/CCPA/CPRA PROCEDURES)

9.1 GDPR Rights (EU/EEA/UK)

You may: access, rectify, erase, restrict processing, object to processing, withdraw consent, and request data portability. To exercise, contact privacy@pawsomepair.com. We may verify your identity and will respond within applicable legal timelines.

9.2 CCPA/CPRA (California Residents)

California residents have rights to: know categories of data collected, request deletion, request disclosure of categories/recipients, opt out of sale or sharing (we do not sell personal data), and non-discrimination. Submit “CCPA Request” to support@pawsomepair.com. We verify requests and may require identity validation.

9.3 Other Rights & Opt-Outs

• Marketing: opt out via account settings or the unsubscribe link in emails.
• Cookies: manage via Consent Manager or browser/device settings.
• Do Not Track: we do not honor DNT signals; use cookie settings instead.

10. CHILDREN’S PRIVACY

Services are not intended for children under 18. We do not knowingly collect data from minors. If we learn that we have collected a minor’s data, we will delete it promptly.

11. DATA SECURITY & BREACH PROCEDURES

We implement administrative, technical, and physical safeguards: encryption, access controls, vulnerability management, and monitoring. Despite this, no system is impenetrable. In case of a security incident we will follow legal obligations to notify regulators and affected individuals as required by law.

12. THIRD-PARTY SERVICES & LINKS

We may integrate or link to third-party services. Those parties have separate privacy practices. We are not responsible for their practices; review their policies.

13. CHANGES TO THIS PRIVACY POLICY

We may update this Policy. Significant changes will be communicated by posting updates, email notice or in-app notification when appropriate. Continued use after changes constitutes acceptance.

14. CONTACT & DISPUTE RESOLUTION

For privacy inquiries, exercise of rights, questions or concerns:

Pawsome Pair, LLC
📧 support@pawsomepair.com 

15. ADDITIONAL NOTICES

15.1 California Shine the Light

California residents can request certain disclosures under California Civil Code Section 1798.83. Send request to support@pawsomepair.com.

ACKNOWLEDGMENT

By using Pawsome Pair, you acknowledge you have read and understood this Privacy Policy and consent to the data processing described herein AND you acknowledge you have read and understood AND HAVE AGEED TO this COOKIE POLICY